| Ipod is a popular brand of portable media players | | | | Â |
| designed and marketed by Apple Inc. As of now, the | | | | IPod has won several awards ranging from |
| current product line includes the hard-drive based ipod | | | | engineering excellence to most innovative audio |
| classic, the touch-screen ipod touch, the video-capable | | | | product. In addition to its reputation as a respected |
| ipod nano, the screen less ipod shuffle and iphone. Ipod | | | | entertainment device, the ipod has also become |
| classic models store media on an internal hard drive, | | | | accepted as a business device. |
| while all other models use flash memory to enable their | | | | Government departments, major institutions and |
| smaller size. The newest ipod in the market today is | | | | international organizations have turned to the ipod as |
| capable of holding 80GB up to 20,000 songs, up to | | | | the delivery mechanism for business communication |
| 25,000 photos and up to 100 hours of video. | | | | and training. |
| Â | | | | IPod has also gain popularity for use in education. |
| The ipod has been upgraded many a times and each | | | | Apple offers more information on educational uses for |
| significant revision is called a 'generation'. Each new | | | | ipods on their website including a collection of lesson |
| generation usually has more features and refinements | | | | plans. |
| while typically being physically smaller and lighter than | | | | Â |
| its predecessor does, while retaining the older model's | | | | Already ipod generation has replaced the radio DJ, |
| price tag. | | | | creating endless play lists of music designed to suit |
| Â | | | | individual's mood. This attitude is now spreading to the |
| Lifestyle is the way we define who we are through | | | | broadcasting sector with PVRs, You Tube and video |
| what we purchase and further confirm us as cultural | | | | ipods doing for television schedulers what is ipod did |
| subjects. Apple's widespread marketing campaigns | | | | for radio DJs. |
| have led to the ipod's reputation as an easy-to-use, | | | | Â |
| stylish device among today's buyers. | | | | Overall, ipod has revolutionized the way people in this |
| Â | | | | current society consume music. People can now enjoy |
| This age is all about ipod generation- a group of | | | | music anywhere in the world. This can be largely |
| tech-savvy, connected consumers who have largely | | | | attributed to Apple's innovative and creative marketing |
| grown up in the PC age and for whom the internet is | | | | team. It has changed the lifestyle of not only the young |
| an integral part of everyday life. | | | | people, but also of the older ones. |