| Below are 11 practical reasons why streaming | | | | thirty-second commercials during dinner, |
| video should be considered as a vital | | | | imagine what you can deliver in the same |
| marketing tool to add to a business website. | | | | amount of professionally created video |
| | | | online. |
| 1. Limited Screen Space.Computer screens have | | | | |
| increased in size over the years but | | | | 7. Branding - Creating a |
| webmasters still have to deal with the | | | | Personality.Successful businesses all have an |
| problem getting all a client's information | | | | image and personality and there is no better |
| presented above the bottom of the screen.It's | | | | way to transmit that personality to your |
| difficult enough to get prospects or | | | | prospective clients than with video. |
| customers to read anything without them | | | | Companies spend thousands of dollars on |
| having to scroll lengthy pages of | | | | logos, slogans, printed material and website |
| text.Placing a prominent link to video | | | | design.Using video is a powerful tool that |
| content greatly reduces the amount of reading | | | | effectively "glues" all these elements |
| and web space needed (A lot can be said in a | | | | together.You see it, hear it and interact |
| minute of video, 100 words or more). | | | | with it, creating a memory and a feel |
| | | | associated with that business.TV commercials |
| 2. Computer Screen ReadabilityComputer | | | | have given Fast food chains, Banks and |
| monitors have never particularly easy on the | | | | consumer electronics a corporate image.Online |
| eyes.Screen LCDs are brighter and display | | | | video can do exactly the same (at a tiny |
| more contrast than CRT (which is great for | | | | fraction of the cost of TV airtime 24hrs a |
| graphics but again not ideal for reading). So | | | | day 7 days a week, worldwide). |
| instead of giving your potential clients | | | | |
| eyestrain and a headache, deliver the | | | | 8. Cost Effectiveness and ease of use.Many |
| information using video, a much more | | | | business people make the assumption that |
| user-friendly experience. | | | | multimedia solutions like video are expensive |
| | | | - but that is no longer the case.Recent |
| 3. Scanning habits of visitors.A large number | | | | developments have made streaming video tools |
| of net users (around 70 percent) tend to scan | | | | accessible to even small budget companies |
| and skim over material, rather than actually | | | | with the flexibility not available in flash |
| read it.Having a well presented streaming | | | | presentations which can be extremely labour |
| video that loads and begins playing quickly | | | | intensive and cannot be viewed without the |
| is a powerful way to encapsulate the main | | | | correct player.It is possible to create, |
| points of your business and transmit them in | | | | adjust and present your video message with |
| a memorable way. | | | | minimal equipment and low overheads and |
| | | | obtain a professional result.Further |
| 4.Retention.Studies have shown that only a | | | | developments have made video viewable without |
| small amount of read text (around 10 percent) | | | | the need of downloading and installing |
| is easily recalled by a reader.Audio is | | | | additional software (which by the way, is a |
| slightly better (20 percent), whereas Video, | | | | guaranteed way to lose visitors). |
| being both visual and audible has the highest | | | | |
| ranking in memory retention studies (around | | | | 9. Trust and association.Video gives the |
| 50 percent or higher).(If this is combined | | | | visitor a picture of who you are.TV |
| with actual interactive activity - ie doing, | | | | commercials that feature a celebrity or (even |
| the result rises to around 80 percent).Also | | | | just the man or woman who runs the store) |
| consider the following facts:55% of a message | | | | create trust - that is one reason why they |
| meaning is derived from facial expression38% | | | | sell.Buyers like to associate a name with a |
| of a message meaning is derived from | | | | face and video does this better than any |
| gestures, body language, etc.From the above | | | | other medium available.To be able to see |
| we can see it simply makes sense to add video | | | | something "real" in a virtual world helps to |
| to a business site. | | | | solidify the viewer's perception (hopefully |
| | | | positive) of you and your product or service. |
| 5. Consistency of Message Delivery.Because | | | | |
| text is skimmed your overall message may not | | | | 10. It's a well known medium that is still |
| come across in a consistent way from one | | | | unique enough to attract attention.While |
| visitor to the next.When clients are left on | | | | text, plain pictures (and even flash to a |
| their own to browse you really don't know how | | | | degree) have become commonplace and "ho hum" |
| much of your message they are getting.By | | | | in the net, online video still attracts |
| presenting information in video, you deliver | | | | significant attention (who can resist opening |
| a consistent, error-free message without | | | | a link "Watch Video"?)There is still a |
| anything left out. The human voice, music and | | | | fascination with this media which works in |
| visual cues breaks through the concentration | | | | the advertiser's favor. |
| barrier and leaves a lasting impression of | | | | |
| who you are and why your visitors should be | | | | 11. And finally... You can effectively |
| customers.Content is King - Presentation is | | | | demonstrate your product.Ever try to describe |
| Queen. | | | | to a customer how your product works, how |
| | | | easy it is to use, special features, etc with |
| 6.The Phenomenon of Multitasking.Time is | | | | just text? - it can often be very |
| vital in business and so most of us try and | | | | difficult.Nothing beats a customer seeing a |
| cram as much into the day as possible - doing | | | | product or service they are interested in |
| several things at once (multitasking).Most of | | | | going through it's paces.Video is the only |
| us are answering the phone, reading | | | | medium that gives the prospective customer a |
| documents, creating reports etc etc. People | | | | real life illustration of the what, how and |
| want it short, and to the point (and we want | | | | why operations of your goods and |
| to be able to grab their attention while they | | | | services.When a customer understands a |
| are doing other things!) If TV advertisers | | | | product and how it will benefit them, they |
| can effectively promote their products in | | | | are more inclined to purchase. |