| Noticing a growing market for mobile MP3 | | | | younger market, being the first to come in |
| players, Apple released the original iPod in | | | | different color, and it was much smaller than |
| late 2001, and it was quickly destined to be | | | | the original iPod. It didn't have as large of |
| a huge success. It was exactly what people | | | | a capacity as the original, but it was still |
| wanted.. It had a simple interface, it had a | | | | large enough to hold a lot of songs. iPod |
| large storage capacity, and it was extremely | | | | Nano - Apple retired the Mini, and came out |
| attractive and recognizable. It was only | | | | with the Nano, which was even smaller than |
| compatible with the Apple Macintosh though, | | | | the Mini, at about a quarter of an inch |
| which extremely limited their sales | | | | thick. The nano has exploded onto the market |
| possibilities.The iPod did end up driving up | | | | with it's extremely small size, and has |
| Apple Macintosh sales though, since a small | | | | capacities of 1, 2, and 4 gigabytes. iPod |
| percentage of people actually migrated over | | | | Video - This was a replacement for the basic |
| to the Macintosh computer just so they could | | | | iPod, and the most recent addition to the |
| use an Ipod. It wasn't enough to drive sales | | | | iPod family of products. the iPod Video not |
| of the iPod up though, Apple needed a bigger | | | | only plays songs like the original, but plays |
| market, they needed the Windows market, which | | | | video files as well, and they bumped up the |
| was (and still is) much larger than the | | | | capacity to 30 and 60 gigabytes. iPod Shuffle |
| Macintosh market.In 2003 Apple released a new | | | | - The iPod Shuffle is Apples first attempt at |
| iPod that came with iTunes, which was | | | | the flash drive market, since all of their |
| compatible with both Macintosh and Windows | | | | other products have spinning hard drives. The |
| systems. This was when the real explosion of | | | | shuffle replaces the user interface with just |
| sales occurred, since so many more people | | | | a few buttons, and prides itself on the |
| could use them with the Windows platform.The | | | | "shuffle" feature, after it's name. It is |
| iPod Keys to Success Simple Interface - The | | | | the smallest of the iPod line, at about the |
| Apple iPod has an extremely simple interface, | | | | size of a usb memory stick, and has |
| needing only a few seconds of use to be able | | | | capacities of 512 megabytes and 1 gigabyte, |
| to master it. Large capacity - The current | | | | appealing to those that don't need much space |
| regular ipod has a 30 or 60 gigabyte storage | | | | and want something extremely small.The iPod |
| capacity, which 30 gigabytes equals about | | | | has created a whole slew of other markets as |
| 6000 songs. Even the smaller versions have a | | | | well, from audio companies implementing ipod |
| larger than normal capacity. It's visually | | | | connectivity support in car radios, clothes |
| attractive - They made it look very sexy, | | | | companies creating ipod pockets, and other |
| appealing to just about everyone, and is now | | | | third party companies creating tons of ipod |
| extremely recognizable. Windows and Mac | | | | accessories, like carrying cases, protective |
| compatibility - When they crossed over to the | | | | sleeves, docking stations, the list goes on |
| windows market, they more than tripled their | | | | and on.It's no wonder why the iPod dominates |
| market, literally reaching anyone that owned | | | | the market, with Apple's ingenious marketing |
| a computerThese are the things that really | | | | strategies, great features, and appealing |
| make the Apple iPod dominate the mobile MP3 | | | | looks of their products, the iPod is destined |
| player market, reaching over 70% of the | | | | to dominate the MP3 player market for some |
| market share. Apple never simply wanted to | | | | time.------------------------------- |
| dominate the market with one product though, | | | | |
| they're still releasing new products at an | | | | This article taken from Computer Discounts |
| alarming rate, each of which are doing | | | | Guide - Apple iPod Guide. View the website |
| extremely well. iPod Mini - This was Apple's | | | | for more helpful guides. |
| first iPod spinoff, attempting to appeal to a | | | | |