Apple iPod - Why Apple Dominates the Mobile MP3 Player Market

Noticing a growing market for mobile MP3 players,attempting to appeal to a younger market, being the
Apple released the original iPod in late 2001, and it wasfirst to come in different color, and it was much smaller
quickly destined to be a huge success. It was exactlythan the original iPod. It didn't have as large of a
what people wanted.. It had a simple interface, it had acapacity as the original, but it was still large enough to
large storage capacity, and it was extremely attractivehold a lot of songs. iPod Nano - Apple retired the Mini,
and recognizable. It was only compatible with theand came out with the Nano, which was even smaller
Apple Macintosh though, which extremely limited theirthan the Mini, at about a quarter of an inch thick. The
sales possibilities.The iPod did end up driving up Applenano has exploded onto the market with it's extremely
Macintosh sales though, since a small percentage ofsmall size, and has capacities of 1, 2, and 4 gigabytes.
people actually migrated over to the MacintoshiPod Video - This was a replacement for the basic
computer just so they could use an Ipod. It wasn'tiPod, and the most recent addition to the iPod family of
enough to drive sales of the iPod up though, Appleproducts. the iPod Video not only plays songs like the
needed a bigger market, they needed the Windowsoriginal, but plays video files as well, and they bumped
market, which was (and still is) much larger than theup the capacity to 30 and 60 gigabytes. iPod Shuffle -
Macintosh market.In 2003 Apple released a new iPodThe iPod Shuffle is Apples first attempt at the flash
that came with iTunes, which was compatible withdrive market, since all of their other products have
both Macintosh and Windows systems. This wasspinning hard drives. The shuffle replaces the user
when the real explosion of sales occurred, since sointerface with just a few buttons, and prides itself on
many more people could use them with the Windowsthe "shuffle" feature, after it's name. It is the smallest of
platform.The iPod Keys to Success Simple Interface -the iPod line, at about the size of a usb memory stick,
The Apple iPod has an extremely simple interface,and has capacities of 512 megabytes and 1 gigabyte,
needing only a few seconds of use to be able toappealing to those that don't need much space and
master it. Large capacity - The current regular ipodwant something extremely small.The iPod has created
has a 30 or 60 gigabyte storage capacity, which 30a whole slew of other markets as well, from audio
gigabytes equals about 6000 songs. Even the smallercompanies implementing ipod connectivity support in
versions have a larger than normal capacity. It's visuallycar radios, clothes companies creating ipod pockets,
attractive - They made it look very sexy, appealing toand other third party companies creating tons of ipod
just about everyone, and is now extremelyaccessories, like carrying cases, protective sleeves,
recognizable. Windows and Mac compatibility - Whendocking stations, the list goes on and on.It's no wonder
they crossed over to the windows market, they morewhy the iPod dominates the market, with Apple's
than tripled their market, literally reaching anyone thatingenious marketing strategies, great features, and
owned a computerThese are the things that reallyappealing looks of their products, the iPod is destined
make the Apple iPod dominate the mobile MP3 playerto dominate the MP3 player market for some
market, reaching over 70% of the market share. Appletime.-------------------------------
never simply wanted to dominate the market with oneThis article taken from Computer Discounts Guide -
product though, they're still releasing new products atApple iPod Guide. View the website for more helpful
an alarming rate, each of which are doing extremelyguides.
well. iPod Mini - This was Apple's first iPod spinoff,