| Packaging is a very important part of selling | | | | gave the impression of being very stylish and |
| a particular product or ensuring that the | | | | presented a sophisticated image of the new |
| customer is attracted towards that particular | | | | product as the color of the box matched the |
| product. In this regard the Apple company has | | | | color of the iPod itself. Even the |
| set new trends in the world of packaging. The | | | | promotional campaigns began to reflect this |
| whole idea is to not only to find ways and | | | | new look. |
| means of making the packaging compact but | | | | |
| also ensuring that the cover has all the | | | | The new product is different in presentation, |
| requisite features of the product for the | | | | in its image that it is trying to convey, in |
| customer to read. There has to be some | | | | the technical aspects of the product itself |
| cohesion between practicality and aesthetics | | | | wherein the video is a very relevant feature |
| with a subtle but fully loaded artistic touch | | | | and all this comes in neutral colors with |
| incorporated for good measure. This | | | | many small touches to the overall design and |
| requirement is also dictated by the | | | | the presentation of the packaging. |
| characteristics of the product itself. | | | | |
| | | | Now the box took on a flattish square shape |
| It all started with a package that was a six | | | | and its look was one which said 'I mean |
| inch cube box and once out of the sleeve | | | | business'. It worked as a one-end open sleeve |
| would turn into a flower. This was to reflect | | | | quite like a DVD set and concealed a box |
| the company image - that of being exuberant | | | | inside which was further divided into 2 parts |
| and expressive with brisk sounds and colors. | | | | that contained the iPod and the monolith. |
| Then they went on to acquire a more mature | | | | While it does not have a manual or a guide, |
| image which they tried to promote through | | | | it does have a CD in a PDF file that is |
| their packaging, their intense campaigning | | | | multilingual, that is, it has instructions in |
| and the overall design of the product itself. | | | | English, German, French, Chinese and |
| Back then the iPod came in basic black, which | | | | Japanese. It is a small quick-start guide |
| in itself, was a bit contrary as it came with | | | | with all the required instructions, the |
| an inbuilt video that automatically indicates | | | | copyright statement and a sleeve for the |
| a color reproduction, diversion and motion. | | | | protection of the iPod. It also comes |
| The silver streaks or accents on the box were | | | | equipped with a USB adaptor cable and ear |
| indicative of the company logo and one could | | | | buds which are so small that they need to be |
| read the text. This look was maintained as it | | | | protected while the package is being opened. |