| Packaging is a very important part of selling a | | | | text. This look was maintained as it gave the |
| particular product or ensuring that the customer is | | | | impression of being very stylish and presented a |
| attracted towards that particular product. In this regard | | | | sophisticated image of the new product as the color |
| the Apple company has set new trends in the world | | | | of the box matched the color of the iPod itself. Even |
| of packaging. The whole idea is to not only to find | | | | the promotional campaigns began to reflect this new |
| ways and means of making the packaging compact | | | | look. |
| but also ensuring that the cover has all the requisite | | | | The new product is different in presentation, in its |
| features of the product for the customer to read. | | | | image that it is trying to convey, in the technical |
| There has to be some cohesion between practicality | | | | aspects of the product itself wherein the video is a |
| and aesthetics with a subtle but fully loaded artistic | | | | very relevant feature and all this comes in neutral |
| touch incorporated for good measure. This | | | | colors with many small touches to the overall design |
| requirement is also dictated by the characteristics of | | | | and the presentation of the packaging. |
| the product itself. | | | | Now the box took on a flattish square shape and its |
| It all started with a package that was a six inch cube | | | | look was one which said 'I mean business'. It worked |
| box and once out of the sleeve would turn into a | | | | as a one-end open sleeve quite like a DVD set and |
| flower. This was to reflect the company image - that | | | | concealed a box inside which was further divided into |
| of being exuberant and expressive with brisk sounds | | | | 2 parts that contained the iPod and the monolith. While |
| and colors. Then they went on to acquire a more | | | | it does not have a manual or a guide, it does have a |
| mature image which they tried to promote through | | | | CD in a PDF file that is multilingual, that is, it has |
| their packaging, their intense campaigning and the | | | | instructions in English, German, French, Chinese and |
| overall design of the product itself. Back then the iPod | | | | Japanese. It is a small quick-start guide with all the |
| came in basic black, which in itself, was a bit contrary | | | | required instructions, the copyright statement and a |
| as it came with an inbuilt video that automatically | | | | sleeve for the protection of the iPod. It also comes |
| indicates a color reproduction, diversion and motion. | | | | equipped with a USB adaptor cable and ear buds |
| The silver streaks or accents on the box were | | | | which are so small that they need to be protected |
| indicative of the company logo and one could read the | | | | while the package is being opened. |