| Whenever something new, exciting and revolutionary is | | | | without paying for it. But, some people in the music |
| introduced to the general public, it's nearly a given that | | | | world realized that the iPod Nano is so popular, that |
| other corporations, companies and interests want to | | | | there are people who won't listen to music in any other |
| hitch their branding wagon to that train. And with the | | | | format besides on their iPod. So, if you aren't working |
| Apple iPod Nano, it was, and still is no different. The | | | | with the iPod, you are working against certain |
| Apple iPod transformed the way the whole world | | | | segments of your target audience. Some bands |
| thinks about where it takes it music. Soon after its | | | | decided to directly associate themselves with the iPod |
| release, you could walk around any hip metropolitan | | | | Nano; U2 being the biggest and most recognizable |
| street and see those instantly recognizable white ear | | | | band to do so. A special U2 version of the iPod was |
| buds poking through the collars and jackets of many | | | | released, and selected songs from an upcoming album |
| people, young and old, male and female. So, it didn't | | | | were only available to be heard via the iPod. Of |
| take a marketing genius to figure out that all those iPod | | | | course, innovative, expensive and exceptionally cool |
| listeners represent a huge target audience. Fortunately, | | | | marketing and advertising campaigns were released. |
| or unfortunately depending on your point of view, a | | | | Because of this foresight, two goals were achieved. |
| marketing genius did realize that. Many companies that, | | | | One, of course, was to work together with the Apple |
| at first glance, would have very little to do with the | | | | iPod Nano to get the music and songs released and |
| Apple iPod, soon lined up to be associated with the | | | | introduced to the public. The second goal was that U2 |
| world's most popular portable digital music player. | | | | did not appear to be anti-download and embraced the |
| Before you knew it, there were charities working | | | | iPod and everything it can do. In the early days of |
| together with Apple to create an iPod Nano with that | | | | music downloading, there were many bands who |
| charity's logo and colors on it. It was a great way for a | | | | scoffed at the idea of having their music listened to for |
| charity to appear current by working together with the | | | | free. As a result, they appeared to be greedy, out of |
| Apple iPod Nano line as well as reaching a younger, | | | | touch and completely against the wishes of their fans. |
| more technologically savvy demographic that it | | | | But, with the advent of the Apple iPod Nano, it is now |
| otherwise would not have reached. However, even | | | | imperative that if the whole world is going to be |
| though charities recognized the power of the iPod, it | | | | listening to this little device, then they might as well be |
| was the music industry itself that has taken the | | | | listening to you. |
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