| Getting your keywords right is one of the most | | | | Keyword tool inside Google AdWords and search for |
| fundamental elements to make sure your mobile site is | | | | each of initial keywords twice, once normally and then |
| ranked. Keywords are often overlooked by web | | | | with "Show stat for...Mobile Search" on. Download |
| designers leading to excellent sites that just don't rank | | | | each of the results as an Excel CSV file then compile |
| well in search engines. This article takes you through 3 | | | | a master list of all Mobile keywords suggested and |
| simple steps to find the right keywords, put them into a | | | | their search volumes locally for the last month. The |
| mobile context and implement them on site, ultimately | | | | next step is to use the vlookup tool to extract the |
| leading to improved rankings and traffic to your site. | | | | search volume for the normal searches, place these in |
| The mobile web is growing daily, new smartphones | | | | the third column. Your table should have the following |
| makes it easy to browse the internet and faster data | | | | headers: |
| transfer mean that a mobile user can have a similar | | | | "Keyword" "Searches for last month - Mobile" |
| online experience to someone at home. Targeting | | | | "Searches for last month - Normal" |
| these mobile users with a mobile site is becoming | | | | This list will allow you to see what the differences are |
| more and more important; as viewing HTML pages is | | | | between normal and mobile searches and target |
| now the standard, making these sites easy for a | | | | these niche words. I have two main methods of |
| mobile, touch centered user to navigate round isn't. | | | | spotting mobile centric keywords, firstly sort the list by |
| So you've decided you want to target these users by | | | | mobile searches then note in the normal search |
| create a mobile site supporting your existing site, great! | | | | column if there a number which seems low compared |
| What's one of the first things you should be thinking | | | | to the mobile search. This is usually an indication of a |
| about when creating a new site? Optimizing your site | | | | word that is more popular with mobile users; however |
| via keywords. Now I've seen plenty of people say this: | | | | you should take this with a pinch of salt and look at the |
| "People using my site are going to have the same | | | | keyword closely to make sure it isn't a freak result. |
| needs as a mobile user so I can just use the same set | | | | The second method is to see what search terms in |
| of words for both" | | | | the mobile column that are not in the normal column, |
| Sadly in reality this isn't true, from looking at a variety | | | | this can be done with a simple filter. Again be warned, |
| of different keyword sets, mobile users will use certain | | | | while you're tapping into totally mobile keywords, these |
| queries more than others and even have queries that | | | | searches will typically have less volume than other |
| aren't used normally. Therefore it's vital you to choose | | | | keywords so you need to decide whether you're |
| the right set of keywords for your site. In this article I'm | | | | going to chase after popular competitive words or |
| going to break the process down into 3 steps: | | | | easy to rank words with less traffic volume. |
| | | | Implementation |
| 1. Initial Keywords | | | | This should be fairly familiar to you if you've previously |
| 2. The Mobile Lens | | | | optimized a website; however there are a few little |
| 3. Implementation | | | | tricks I like to use which you may find useful. Firstly do |
| Initial Keywords | | | | you create an entirely new domain for mobile users, |
| Now depending on how much SEO you know you | | | | optimized for these new keywords? |
| may already have a really strong selection of | | | | Typically I would say no, if you already have a website |
| Keywords on your existing site, if so hold that thought, | | | | that has a decent domain authority use a Sub-domain; |
| if you haven't thought about keywords before there | | | | this is because you'll lose all of your built up authority |
| are plenty of guides out there already to give you a | | | | and link juice. If your main website has poor authority |
| selection of highly pertinent words so I won't cover this | | | | trust creating a new domain from scratch loaded with |
| fully here. Here are few suggestions as to what you | | | | keywords would be my recommendation. The next |
| can do if you can't be bothered to look things up. Start | | | | step is title and on page optimisation, again this should |
| off by having a brainstorm around words you think | | | | be fairly familiar to you. Before you start think about |
| customers are going to search for, create a taxonomy | | | | your SEO aims, is this site to drive sales or brand |
| of words, consider synonyms, is there any semantic | | | | awareness, think about if you should be prioritising |
| connection with your keywords. | | | | words to achieve your aims. |
| In terms of size of your word bank it depends on the | | | | Use your mobile keyword list that you created earlier, |
| size of your website and your scope, I'd always side | | | | look for patterns in the keywords that you can include |
| on having too many keywords to work with rather | | | | rather than having to repeat things, try and add a local |
| than too few as you can always incorporate them into | | | | spin by using words like "near" "in" and "outdoors". I also |
| long tail targeting. By the end of this step you should | | | | recommend aiming for the long tail from the start, try |
| have plenty of words you think will be searched for. | | | | and build sentences rather than spamming individual |
| Now if you use these keywords in your mobile site, | | | | words, think about the local long tail; if you run a shop in |
| you'll do ok. BUT and this is the big but, you're missing | | | | Ipswich, tray and include semantic locations such as |
| out on a slew of untapped keywords as well as | | | | "Suffolk", "East Anglia" or even "east of England". |
| words that are more popular via mobile search. | | | | Sometimes it can be difficult to add in all your |
| The Mobile Lens | | | | Keywords, especially when you're trying to add this |
| So the next step is to look at your words through a | | | | local element. For example if you run stores in 3 cities |
| mobile lens. Step back and imagine you're a mobile | | | | it may be difficult for you to get away all the |
| user, think about how you're going to search for your | | | | keywords you need on a single page; in these |
| website, then note down if you think there as going to | | | | circumstances don't be afraid to create individual |
| be any differences. The local elemental is going to play | | | | pages for each of your stores, they'll be keyword rich |
| a large part of this, Google has stated that 1/3rd of all | | | | and perfect for local mobile search queries. |
| mobile searches have local intent, so if there's any | | | | After you've completed these steps you should be |
| way of tapping into the local element by adding | | | | well on your way to ranking well with your mobile site |
| locations etc. all the better. | | | | and have the solid bedrock from which you can build |
| The next step is to dive into Google AdWords to see | | | | up your traffic with links. |
| what people are actually searching for. Locate the | | | | |