| With a mission to be an original equipment maker or | | | | iPhone OS overtook it in 3rd and 4th place, |
| OEM to mobile device makers running the Windows | | | | respectively, after Nokia at number one and |
| Mobile platform, the Taiwan-based High Tech | | | | Blackberry second. |
| Computer Corporation or better known in the markets | | | | That is why its rivals in the smartphone business have |
| as HTC, has become the world's largest | | | | all but given up on the Widows OS. Acer and |
| Windows-based smartphone maker for both its OEM | | | | Samsung will no longer make smartphones running |
| clients and direct consumers. It is estimated that it has | | | | Windows in favor of Android. So will Motorola who will |
| a clear 80% commanding hold on all Windows gadgets | | | | throw its support exclusively to Android. HTC's main |
| ever built. | | | | competitor after Blackberry, Palm has likewise |
| That includes PDAs, PocketPCs and Mobile phones. It | | | | abandoned Windows in favor of Android |
| has outstanding OEM deals with brands like Palm, | | | | But HTC is not about to abandon Windows. It may |
| Sharp, Dell, Fujitsu-Siemens and HP/Compaq as well | | | | have launched the world's first Android smartphone |
| as with mobile telecoms carriers like Vodafone, | | | | with the HTC Dream OEM'ed to T-Mobile and |
| Orange, O2, Cingular, NTT DoCoMo and T-Mobile. But | | | | rebranded as G1 and lately given Google the hardware |
| the brand also found its way in the hands of the larger | | | | muscle to brand its first mobile phone as the Nexus |
| smartphone consumers with starting in 2004 with the | | | | One, but HTC has been playing it safe releasing |
| likes of HTC Touch, HTC Magic and HTC Hero just to | | | | handsets in both platforms. |
| mention a few. | | | | Apart from its initial Android offering in the HTC Hero, |
| A New Ballgame Under Its Control | | | | Dream and Magic, it is releasing two new Android |
| It's no secret that Microsoft's Windows Mobile has | | | | handsets for 2010. It is clearly adopting a more prudent |
| been instrumental in making HTC what it is today, but | | | | product mix strategy supporting both and possibly |
| as they say, life must go on. And in the business world, | | | | other smartphone OS like the BREW it uses for its |
| that means latching your products to a rising star and | | | | upcoming HTC Smart. The recent CeBIT and Mobile |
| letting go one that is fading. In this case, the Windows | | | | World Congress unveiled new HTC smartphones in |
| Mobile is sure to go the way of the dinosaurs soon | | | | both platforms to be released in the first half of 2010. |
| enough if Gartner Research and the opinions of | | | | You have Android smartphones like the HTC Desire |
| pundits are any indication. | | | | and HT Legend as well as Windows Mobile |
| From its peak of 24% market share in 2004 as the | | | | smartphones in the HTC Touch Pro 2 (Tilt2 in AT&T) |
| third most widely used smartphone OS, Windows | | | | and the HTC Touch Diamond 2. |
| Mobile has been losing ground year after year ending | | | | Pundits are quick to point that HTC is taking the safest |
| up at 14% in 2008 with more than half of that | | | | marketing route, playing for both a sunset and a |
| decimated in one year alone. It now commands a | | | | sunrise OS. 2010 is looking like a new ball game for |
| mere 7.9% share in 5th place after the Android and | | | | HTC. |