Acer Ceo Says It Made The Market Forces In China And Brazil, Two Markets This Year Over Hp

Acer CEO says it made the market forces in Chinasystem to use a notebook, but declined to give details
and Brazil, two markets this year over HPLanci, only the first notebook that will be available in the
April 1, according to foreign news site reportedcoming months. He did not think Google flee the
Wednesday Acer CEO Lanci said the company thismainland notebook sales to the impact, but declined to
year or next year for more than HP, the world's topsay whether the notebook will be released in mainland
notebook manufacturers, to prepare the powerChina.
market in China and Brazil. He said China and Brazil areFor around Acer's possible acquisition of rumors, Lanci
the growth of Acer HP pavilion dv9000 Battery driversaid it would focus on internal organic growth. He said
this year.the acquisition is a good chance few Asked possible
Lanci noted that the global economic crisis, the demandacquisition target, he said the emerging markets is
of consumers around the world are showing signs ofpositive, or to strengthen the role of company
recovery, this recovery is almost ubiquitous, the mostproducts. Toshiba may buy in the PC business
robust growth will come from emerging economies. Heanswering rumors, he said Toshiba's PC business is
believes that this year's Asian markets including China,too Dell Inspiron 6400 Battery, can only increase global
may exceed in importance in Europe, the Middle Eastmarket share to the company a few percentage
and Africa combined, and the United States pushed topoints, while they themselves can do this.
third position.Toshiba spokesman Keisuke Omori said that they did
He expects Acer notebook market share in mainlandnot sell to any company or notebook PC sector
China this year, up from 7% to 10%. According tonegotiations.
research firm IDC, Lenovo's fourth quarter of 2009,Range originally expected, first quarter shipments of
China occupied 33.4% market share, HP accountednotebooks and netbooks will be flat with the previous
for 14.3%, Dell 8.2%, 7.7% Founder. Lanci alsoquarter, mainly due to seasonal weakness. Acer said in
expected Acer's market share in Brazil from thethe fourth quarter PC shipments grew 42% to 12.2
current 12-14% to 15-20%. Middle of last year, Acermillion units in 2008 compared to 8.6 million units.
began to invest in Brazil and set up subsidiaries.According to data from research firm Gartner, Acer's
As the Acer in other emerging markets such asglobal market share has grown from 11.7% in 2008 to
Russia and Indonesia's market share of 35-40%, very13.5% in 2009.
difficult to have increased, so the Chinese mainlandTaiwan computer maker Acer Inc. said today that
and the growth of the Brazilian market is veryCEO GianfrancoLanci expected China, Brazil and other
important to Acer.emerging markets will drive the growth of business
Range counter competition in China too, the profit isdevelopment of the company's future, especially this
too low to worry about, said the profit margin of 2-3%year in the Chinese mainland market share from the
is not too bad, only slightly lower than other parts ofcurrent 7% increased to 10%.
Asia 4% profit margin. He believes that ChineseReported that, in order to achieve these goals, Acer is
consumers are becoming more savvy, more emphasiscurrently expanding dealer network in China, this
on performance and high-end PC graphics cards andprocess will be completed this year.
other functions, the price is not the most important DellIn addition to increased market share in emerging
Inspiron 9400 Battery.markets, the Acer also intends to diversify product
He said the size of Acer enough in North America, arelines, development of mobile phones. Lanci said the
concerned about profit margins. 2007, Acer acquiredcompany expects to launch 6-7 more smartphones.
the U.S. computer manufacturer, brand recognitionAcer launched last year, the first smart phone.
higher than their own Gateway, to strengthen theLanci also said that Acer is working on Google
business in North America. Since then, Acer over DellChrome the operating system using a notebook
as the world's second-largest notebook maker, behindcomputer, will be launched in coming months. But he
Hewlett-Packard. He said Acer in the United Statesdeclined to give details.
and Europe will focus on PC market companies andLanci said the company will focus on the
small and medium enterprises.implementation of endogenous growth, and this as a
Lanci said, PC prices fall - is now as low as 400 U.S.priority, but does not rule out acquisitions. He said that
dollars - to save the global economic crisis of the PCnow little of a good deal, but look at acquisition targets
sales, even in Greece and other crisis-strickenin emerging markets certainly count as one, then those
countries as well. The reason is consumers are nowproducts could be complementary with the company's
an average of once every 2-3 years for computerexisting product market.
and used to be changed every 3-5 years. He believes,2007 acquisition of U.S. computer maker Gateway,
PC has become the fashion merchandise, salesAcer to enter the North American market, company
growth for manufacturers is a key factor in the design,size and therefore growth. Since then, Acer surpassed
materials and battery life.Dell and other competitors in the past, at one stroke to
Lanci said Acer mobile devices will drive thebecome the second largest global shipments of
development. Following last year the companycomputer makers, Hewlett-Packard was the first
launched its first smartphone will be released this yearplace is still occupied.
6-7 models of smart phones. Can send and receiveLanci said the company's aim is to surpass
e-mail and the Internet smart phones, is theHewlett-Packard the next year as global shipments of
fastest-growing technology industry, a segment of thenotebook and Internet Ben largest computer
market, Acer smartphones 15-20% profit margin.manufacturer.
Acer is also developing Google Chrome the operating