| Research In Motion (RIM), producers of the Blackberry | | | | day on administration tasks, while 34% would use the |
| smartphone, recently hired a research firm to conduct | | | | time on sales and marketing activities. As for personal |
| a study on the efficiency of using the mobile device in | | | | use of the Blackberry smartphone, 32% of users |
| Europe, North America, Asia Pacific and Latin America. | | | | would spend the saved time to relax more. 24% |
| The study found that BlackBerry smartphone users | | | | would spend more time with their family and 21% |
| save an average of 60 minutes a day, or five hours a | | | | would spend more time exercising. |
| week. | | | | An Irish Blackberry smartphone user, Suzanne Frazer, |
| By focusing on the areas of saving time and increasing | | | | Sales Manager of Lir Chocolates said, "I certainly save |
| productivity, the survey found that the average | | | | at least five hours a week by using BlackBerry from |
| Blackberry user saved 60 minutes a day, turning this | | | | O2. When you work for an SME you need to be able |
| saved time into valuable, productive time. For example, | | | | to multitask. I'm rarely in the office and would not be |
| a travelling employee is able to send and read emails | | | | able to survive without my BlackBerry. I travel a lot and |
| and communicate with co-workers and/or customers, | | | | BlackBerry has helped me manage my time much |
| saving them time later in the office. By saving time, | | | | better and helps me look professional, responsive and |
| productivity increased 38% for the employee as well | | | | on top of our business. I can get through a mountain of |
| as that of the overall team. | | | | work while relaxing with a coffee at a hotel or an |
| With as much as 50% of small business employees in | | | | airport." |
| Europe classified as mobile workers, the mobile | | | | Blackberry smartphone users can also deal with |
| smartphone industry is keeping pace with the growing | | | | time-sensitive emails and phone calls to enable them to |
| number of time-saving features they are adding to the | | | | make fast and effective decisions. Sophisticated |
| smartphones. | | | | smartphone features also guide people to make |
| The survey specifically found that 40% of Blackberry | | | | informed decisions on the go. |
| smartphone users would use the extra 60 minutes a | | | | |