Blazing the Smartphone Trail With Emblaze Mobile First ELSE

Just as the year is opening to a slew of Androidgestures to scroll and rotate its dial-up menu
smartphones emerging as the platform of choicearrangement.
among the world's leading mobile phone makers,Its UI clearly shows that the smartphone world has
there's another new and exciting platform on a newroom for another feature-rich OS that has all the
smartphone carrying a radical look and feel.promise of challenging the Android. We hope to get
It comes from an Anglo-Israeli mobile phone makerhold of a trial unit and await the market verdict if
that has yet to make a dent in the mobile community.indeed it is a serious Android challenger. When it
Enter the Emblaze Mobile First Else smartphone. It isreaches the market, it will meet headlong with iPhone
nothing like anything on the smartphone landscape.3Gs, Motorola Droid and Nokia N900 as its main rivals.
Meeting the Challenge with Unique and UpscaleInterestingly enough, the First Else is actually powered
Featuresby the Texas Instrument OMAP 3430 processor that
At first glance, there's nothing striking about it. It'spowers its rivals. It would be a revelation to check
another of those black monoblock touchscreen slabs.whether the Else Intuition does a more competent job
This time, it unabashedly gets inspiration from thethan the Android.
monolith structure in Kubrick's movie 2001: A SpaceThe upscale features are nothing new and are quite
Odyssey. Not surpassingly, it is the product of twocommon in high ends smartphones. Apart from a
years of a joint technical collaborative project calledgorgeous capacitive display, you get the usual
"monolith."accelerometer for auto-rotate viewing consistent with
On closer look, what came out of that project is athe handset orientation.
defining product from the Emblaze Mobile companyThere's a proximity sensor for disabling touchscreen
with its First Else, it's first foray into the smartphonefunction when held to the ear in a call. You bet a
world with a new Linux-based platform it calls Else5-megapixel autofocus camera with image stabilization
Intuition. Its Japanese partner Access, known for itsas well. The First Else is a 3G/3.5G UMTS phone with
NetFront web browsers, Access Linux products andHSDPA and a quad band GSM/GPRS/EDGE on 2G. It
the Palm OS, made possible the new Else Intuitionhas WiFi, Bluetooth 2.0 with EDR and A2DP, MiniUSB
platform that brings gesture-controlled UI to a higher2,0. 3.5mm headphone jack, GPS receiver and comes
plane.with either 16 GB or 32GB internal memory versions.
It is designed to be navigated with just one hand, theIt doesn't seem to support microSD expandability,
First Else sports a 3.5" Wide-VGA multitouchthough. Talk times and standby times have not been
capacitive touchscreen with a persistent control menupublished but we expect its 1450 mAh LI battery to be
on its rightmost screen edge that can be activatedup to the task.
with your right hand. You only need your thumb