| Advertising and marketing is not just about making the | | | | advertisers to experiment with experiential marketing. |
| consumers make momentary decisions. Experiential | | | | The applications used in these smart phones are |
| marketing techniques incorporate logical, rational and | | | | interactive and they provide great opportunities for |
| emotional approaches to let the customers understand | | | | advertisers to get close to the consumers. Smart |
| the purpose of your business and its benefit to them. | | | | phone mobile users are prepared to tell the world |
| This kind of positive marketing is far better than | | | | about their interests, location and activities. Marketers |
| aggressive marketing because it generates real time | | | | can genuinely use this information to help consumers |
| benefits. | | | | buy their products and services. |
| Experiential marketing demands advertisers to take | | | | Location based applications for iPhones are |
| extra efforts to connect with the customers. This will | | | | downloaded by thousands of iPhone users and these |
| ensure that the customers feel safe about buying | | | | can provide information about local businesses. Whrrl |
| products and services. To connect with the target | | | | and Yelp are two popular iPhone apps that smart |
| audience, marketers must be aware of who their | | | | phone users frequently refer to when they want to |
| target audience is. There is no point in advertising your | | | | get local information. Using these apps, advertisers can |
| business to a group who is not likely to use your | | | | drive engagement and foster communication with the |
| products or services. Advertisers are now required to | | | | audience. |
| step into the shoes of customers and think about how | | | | DreamWalk, a newly introduced iPhone app takes |
| customers feel about their business. With this attitude, it | | | | experiential marketing to a whole new level with |
| becomes easy for marketers to steer the consumers | | | | minimal participation from advertisers. Without having to |
| in the right direction and to buy their products and | | | | persuade customers all day long to view |
| services. | | | | advertisements, the application allows advertisers to |
| The key to successful experiential marketing is to | | | | create treasure hunts with free giveaways that can |
| appeal to all the senses of consumers. Thirty second | | | | be distributed to local consumers. These giveaways |
| ads on radio and television have lesser impact today | | | | are collected by users in their prize bags and they can |
| because consumers aren't satisfied by simply viewing | | | | be redeemed at physical locations. This way, users are |
| the ads. Hence, advertisers are now looking to interact | | | | motivated to stay close to the advertisements and |
| with consumers through their ads and build a rapport. | | | | these advertisements appeal to all senses as they are |
| Once a connection is established, consumers will | | | | highly rewarding. Moreover, the app is already |
| identify their needs with the product and take | | | | developed and advertisers simply have to log in and |
| momentary decisions to trust the business. | | | | create a hunt take advantage of the new platform. |
| Smart phones have opened up the gates for | | | | |