Is Research In Motion destined to fail?

Is Research In Motion destined to fail? As with all holyfight. The Christians vs. The Muslims in the Crusades.
wars, there's always two sides to the fight. TheThe Catholics vs. The Protestants in Ireland. Windows
Christians vs. The Muslims in the Crusades. Thevs. Mac worldwide. Ford vs. Holden (if you're Australian
Catholics vs. The Protestants in Ireland. Windows vs.:). And, of course, BlackBerry vs. iPhone. And, like
Mac worldwide. Ford vs. Holden (if you're Australian :).anyone with expertise in a certain area, I'm constantly
And, of course, BlackBerry vs. iPhone. And, like anyonegetting asked "So what should I get? A BlackBerry or
with expertise in a certain area, I'm constantly gettingan iPhone?".
asked "So what should I get? A BlackBerry or anPersonally, I'm fairly IT device agnostic. If all you've ever
iPhone?". Personally, I'm fairly IT device agnostic. If allused is a hammer, then it feels like the right tool for
you've ever used is a hammer, then it feels like theevery job, and every job starts looking like a nail. And
right tool for every job, and every job starts looking likethat's why I try to spend a decent amount of time on
a nail. And that's why I try to spend a decent amounteach device before I make my personal choice. If I'm
of time on each device before I make my personalgoing to be in contract with a telco (yet another evil)
choice. If I'm going to be in contract with a telco (yetfor a minimum of 24 months then I want to make sure
another evil) for a minimum of 24 months then I wantthat the device I choose is going to fit what I need
to make sure that the device I choose is going to fittoday, and be able to add features as I need them in
what I need today, and be able to add features as Ithe future. In my 23-ish years of being in the IT industry
need them in the future. In my 23-ish years of being inI have learnt one thing: no one device does everything
the IT industry I have learnt one thing: no one devicefor every person every time. This is especially true in
does everything for every person every time. This isthe PDA/Smartphone space.
especially true in the PDA/Smartphone space. Do notDo not ask for whom the bell tolls, RIM. It tolls for thee.
ask for whom the bell tolls, RIM. It tolls for thee. TheThe death knell has been struck. And unless RIM
death knell has been struck. And unless RIM makesmakes some dramatic changes, the BlackBerry is
some dramatic changes, the BlackBerry is going to begoing to be relegated to an "also ran" device. There
relegated to an "also ran" device. There are five areasare five areas that Research In Motion needs to
that Research In Motion needs to address quicklyaddress quickly before losing the battle entirely to
before losing the battle entirely to Apple. Ask almostApple.
any Joe or Josephine Random in the IT sector thisAsk almost any Joe or Josephine Random in the IT
question "Who is Steve Jobs?" and you're almostsector this question "Who is Steve Jobs?" and you're
guaranteed a 100% correct response worldwide.almost guaranteed a 100% correct response
Depending on what side of the Holy War you ask, youworldwide. Depending on what side of the Holy War
might also get a mixture of "saviour", "miracle worker",you ask, you might also get a mixture of "saviour",
"satan in the flesh", or "the personification of evil". Now,"miracle worker", "satan in the flesh", or "the
ask the same sampling of people "What does Jimpersonification of evil". Now, ask the same sampling of
Balsillie do?" and you'll mostly get blank stares outsidepeople "What does Jim Balsillie do?" and you'll mostly
of the US and Canada. You're may possibly going toget blank stares outside of the US and Canada. You're
get an earful, from the American hockey supporters,may possibly going to get an earful, from the
about Jim's attempt to take over the Phoenix Coyotes.American hockey supporters, about Jim's attempt to
RIM needs a public face, an image to connect to. Atake over the Phoenix Coyotes. RIM needs a public
very quick search on Google doesn't seem to showface, an image to connect to. A very quick search on
any international whistle-stop tours by either of RIM'sGoogle doesn't seem to show any international
top-dogs, Jim Balsillie or Mike Lazaridis, nor does anywhistle-stop tours by either of RIM's top-dogs, Jim
such information appear on RIM's news or pressBalsillie or Mike Lazaridis, nor does any such
release pages. Either Jim and Mike are afraid of flying,information appear on RIM's news or press release
or their feet are nailed to the floor. Or is it just a lack ofpages. Either Jim and Mike are afraid of flying, or their
regard for the international marketplace. In fact, I wouldfeet are nailed to the floor. Or is it just a lack of regard
tend to believe that it is this last factor, a lack of regardfor the international marketplace.
for the international marketplace, is the core culturalIn fact, I would tend to believe that it is this last factor, a
issue that RIM needs to address. On April 1st, almost 5lack of regard for the international marketplace, is the
months ago, the BlackBerry App World was releasedcore cultural issue that RIM needs to address. On April
to the world of BlackBerry users. Well, no, not really.1st, almost 5 months ago, the BlackBerry App World
Only if you are lucky enough to live in the US, Canadawas released to the world of BlackBerry users. Well,
and the UK. The App "World" was recently extendedno, not really. Only if you are lucky enough to live in the
to some more European countries, but still no joy forUS, Canada and the UK. The App "World" was
anyone who lives in the Southern Hemisphere. Mayberecently extended to some more European countries,
the App World should have been name App N.but still no joy for anyone who lives in the Southern
Hemisphere.. or even App Nemesis. Even AppleHemisphere. Maybe the App World should have been
managed to release the App Store in all countriesname App N. Hemisphere.. or even App Nemesis.
where the iPhone was being released. The App WorldEven Apple managed to release the App Store in all
should have been the great opportunity to unify thecountries where the iPhone was being released. The
sales or distribution of BlackBerry applications, but no.App World should have been the great opportunity to
App World should have brought the BlackBerry onto aunify the sales or distribution of BlackBerry applications,
level playing field for the consumer comparisonbut no. App World should have brought the BlackBerry
between iPhone and BlackBerry, and providing aonto a level playing field for the consumer comparison
professionally managed repostiry. As it stands, I havebetween iPhone and BlackBerry, and providing a
to hunt for new programs via Google or the manyprofessionally managed repostiry. As it stands, I have
third party blog sites. Ridiculous. Come on RIM! Releaseto hunt for new programs via Google or the many
App World wherever you sell BlackBerry's. Do it now.third party blog sites. Ridiculous. Come on RIM! Release
Or close it entirely. And take a long, hard look at theApp World wherever you sell BlackBerry's. Do it now.
application development tools for the BlackBerry whileOr close it entirely. And take a long, hard look at the
you're at it. The desktop management of the iPhone isapplication development tools for the BlackBerry while
another area that RIM really needs to take a lessonyou're at it.
from Apple on. I'm not a fan of iTunes, not theThe desktop management of the iPhone is another
attempted subterfuge of indicating Safari as aarea that RIM really needs to take a lesson from
Mandatory update. But iTunes, either on PC or Mac,Apple on. I'm not a fan of iTunes, not the attempted
works the same. You can integrate thesubterfuge of indicating Safari as a Mandatory update.
synchronisation of music, photos, applications,But iTunes, either on PC or Mac, works the same. You
whatever, and there's no implied judgement on yourcan integrate the synchronisation of music, photos,
desktop operating system of choice. There's a Macapplications, whatever, and there's no implied
version, there's a PC version. Oh and there's evenjudgement on your desktop operating system of
open source versions for your favourite Linuxchoice. There's a Mac version, there's a PC version.
derivative. But what Operating System do you have toOh and there's even open source versions for your
use to upgrade a BlackBerry. Windows. And evenfavourite Linux derivative. But what Operating System
with the latest version of software upgrade tools,do you have to use to upgrade a BlackBerry.
what web browser do you HAVE to use? InternetWindows. And even with the latest version of
Explorer on Windows. Come on RIM. If you even hadsoftware upgrade tools, what web browser do you
half a grain of salts worth of wisdom here, you wouldHAVE to use? Internet Explorer on Windows. Come
have written the latest update tool for FIREFOX, whichon RIM. If you even had half a grain of salts worth of
at least does run on Windows, Mac and Linux. I hadn'twisdom here, you would have written the latest
heard that Canada was the land of Windows. Andupdate tool for FIREFOX, which at least does run on
while you're in the decision-making mode, how aboutWindows, Mac and Linux. I hadn't heard that Canada
you nail down what products you're going to sell. Fromwas the land of Windows.
Apple, theres the iPhone, either 3G or the 3Gs. TheyAnd while you're in the decision-making mode, how
look the same, operate the same, run the sameabout you nail down what products you're going to sell.
software, have the same input adapters. RIM sells fourFrom Apple, theres the iPhone, either 3G or the 3Gs.
styles of BlackBerry - full keypad, reduced keypad, noThey look the same, operate the same, run the same
keypad, and the flipphone. Oh, and software for thesoftware, have the same power  adapters. RIM sells
Storm (no keypad) won't easily run on anything else.four styles of BlackBerry - full keypad, reduced
Oh, and just change the power adapter to the newkeypad, no keypad, and the flipphone. Oh, and
"standard". And the features for each new BlackBerrysoftware for the Storm (no keypad) won't easily run
seem to depend on the phase of the moon, theon anything else. Oh, and just change the power
availability of vestal virgins, buckets of goats blood, redadapter to the new "standard". And the features for
candles, and a single silver bell. Why, oh why, RIM, don'teach new BlackBerry seem to depend on the phase
all of your current devices have 3G? Wireless? GPS?of the moon, the availability of vestal virgins, buckets of
External SD Card slot? Flash on the Camera? I cangoats blood, red candles, and a single silver bell. Why,
understand the desire to have different products foroh why, RIM, don't all of your current devices have
different markets, but there are certain things that just3G? Wireless? GPS? External SD Card slot? Flash on
should be standardized on AND THEN LEFT ALONE!the Camera? I can understand the desire to have
You're just making it harder for your internal Operatingdifferent products for different markets, but there are
Systems development teams. Pick a standard featurecertain things that just should be standardized on AND
set, and then stick to it. If it's hard for me toTHEN LEFT ALONE! You're just making it harder for
recommend which BlackBerry to get then it must beyour internal Operating Systems development teams.
nigh on impossible for the Telco's who sell them. JustPick a standard feature set, and then stick to it. If it's
recently, an Australian telco had a print ad in a majorhard for me to recommend which BlackBerry to get
newspaper for BlackBerrys, and the specs werethen it must be nigh on impossible for the Telco's who
wrong (No, the Storm does not have Wifi, you knowsell them. Just recently, an Australian telco had a print
who you are, my favourite Telco you!) Perhaps it isad in a major newspaper for BlackBerrys, and the
the lack of clarity in product direction that causes thisspecs were wrong (No, the Storm does not have Wifi,
final issue - a lack of innovation. I mean, how easy is ityou know who you are, my favourite Telco you!)
to come up with new features when the targetPerhaps it is the lack of clarity in product direction that
platform keeps changing? I found an old 7-seriescauses this final issue - a lack of innovation. I mean,
BlackBerry laying around. After managing to find yet ahow easy is it to come up with new features when
third variant of USB connector cable and charging it up,the target platform keeps changing? I found an old
lo and behold, the 3.x version of the operating system7-series BlackBerry laying around. After managing to
and interface was almost identical to that of my Boldfind yet a third variant of USB connector cable and
running the latest O/S. I guess there is that old adagecharging it up, lo and behold, the 3.x version of the
"If it's not broken, don't fix it", but that old adage is justoperating system and interface was almost identical to
that: old. There are many areas where time hasthat of my Bold running the latest O/S. I guess there is
caught up and broken the BlackBerry, and shows itsthat old adage "If it's not broken, don't fix it", but that old
age. Web Browsing on a BlackBerry is about asadage is just that: old. There are many areas where
enjoyable as giving yourself a papercut and dipping it intime has caught up and broken the BlackBerry, and
lemon juice and salt. Compare this experience to theshows its age. Web Browsing on a BlackBerry is
native web browsers on an iPhone, or even aabout as enjoyable as giving yourself a papercut and
Windows Mobile device, and the experience isdipping it in lemon juice and salt. Compare this
markedly different. HTML Email is another area, whereexperience to the native web browsers on an iPhone,
time does weary the BlackBerry - even if I wanted toor even a Windows Mobile device, and the experience
hardset the BlackBerry to download email-basedis markedly different. HTML Email is another area,
images, I can't. And don't get me started on thewhere time does weary the BlackBerry - even if I
limitation of the size of attachments - If I want towanted to hardset the BlackBerry to download
download the attachment then let me download it.email-based images, I can't. And don't get me started
Streaming media, its about time to get on it. AJAX andon the limitation of the size of attachments - If I want
Web 2.0 - it's no longer cutting edge. So, how long canto download the attachment then let me download it.
Research In Motion keep serving up more cans ofStreaming media, its about time to get on it. AJAX and
Who-hash? Yesterdays software isn't going to cut it inWeb 2.0 - it's no longer cutting edge.
the workplace of tomorrow. Hey, it's barely cutting itSo, how long can Research In Motion keep serving up
today. Steve Ollis is a self-professed geek, who ismore cans of Who-hash? Yesterdays software isn't
amazed that he gets paid for something he loves sogoing to cut it in the workplace of tomorrow. Hey, it's
much. His blog can be found at The IT Jugglerbarely cutting it today.
As with all holy wars, there's always two sides to the