| Mobile video ads have significantly matured in the 21st | | | | |
| century and are an integral part of most companies | | | | Trends in Mobile Video Ads |
| marketing and communications strategies. Placing | | | | |
| advertisements within streaming media viewed on | | | | An uninterrupted video that adapts to various |
| smartphones like iPhones and Blackberrys are as | | | | platforms with clickable thumbnails related to what is |
| easy as sending an SMS. Riding on this wave, mobile | | | | shown in the video contained in it opens up an entire |
| advertising networks have incorporated in-stream | | | | new vista of marketing opprtunities. Pay-per-view |
| advertising into a mobile video on just about any | | | | video on demand (VOD) can allow companies make |
| subject under the sun. | | | | money by selling content and mobile video ads. |
| | | | | Already companies have enhanced their mobile |
| According to industry experts, mobile video ads will | | | | streaming technologies to allow broadcasters to sell |
| experience a major boom in the future, as | | | | multiple ad spots in the same time slot. |
| smartphones get even smarter with innovations adding | | | | |
| to their versatility. | | | | Innovations in 3G technologies and greater bandwidth |
| Mobile video has become a brand building instrument | | | | for advertisers to transmit mobile video ads can take |
| and an important leverage factor for marketers of all | | | | location-based services to greater heights. Offering |
| sizes. | | | | advertisers a plethora of revenue generation |
| | | | | opportunities, in addition to streaming video clips on their |
| While, television has successfully built brands for millions | | | | mobile phones, these videos can be viewed on |
| of companies for well over 50 years, the online realm | | | | demand without lengthy downloads. This can be highly |
| poses it's own challenges. Consumers are multi-tasking, | | | | effective for instantaneous marketing campaigns within |
| interacting through social media, sending mails, reading | | | | movies, television programs, or any major event |
| news, shooting videos and more. | | | | streamed on a mobile platform. |
| Mobile video ads can also be tracked by advertisers | | | | iVdopia is the advanced mobile advertising platform |
| since these ads cannot be skipped or ignored by the | | | | and network, pioneering rich media and video |
| users. | | | | advertising on iphone, android and other smart phones, |
| | | | | including Pre-App video and social networking options |
| Mobile video ads can be in the form of pre-roll, | | | | on smart mobile devices providing better monetization |
| full-page interstitial, sponsorship badges, and interactive | | | | opportunities for app developers. iVdopia's |
| banners. These interactive features give added value | | | | brand-centric mobile advertising network and platform |
| to advertisers since consumers can click on the ad | | | | is used by top developers and brands such as |
| and be directed to an online location for further | | | | Coca-Cola, Warner Brothers and Miller Lite to deliver |
| convincing, or in successful cases, purchasing the | | | | premium advertising campaigns. |
| product advertised. | | | | |