| Do you know, by 2013, one out of two cell phones will | | | | programs that work together with email and direct-mail |
| be a Smartphone in your hand, and the flip phone style | | | | campaigns. |
| will be a thing of the past? Just imagine the impact this | | | | One thing for sure, your advertising audience will be |
| will have on Web consumption, search, shopping, and | | | | mobile, and businesses will have to communicate there |
| most important of all, advertising and marketing. | | | | messages and offers, by convincing subscribers to |
| As you by know carriers are encouraging you to | | | | shop on the phone or go online or call via mobile. |
| upgrade to Smartphone's for more reasons than just | | | | The internet will be the same, banner ads will live on, |
| revenue, but the consumer will be the one who drives | | | | both online and mobile. Search ads will continue along |
| Smartphone sales. Be prepared for new age of | | | | with text or (MMS) picture message service. With |
| advertising in the next two years from the mobile | | | | store alerts, news, coupons, and reminders. Apple, |
| industry. | | | | Google and Microsoft will change the way mobile |
| Smartphone's from manufacturers like Apple, | | | | advertising is today through their technology and |
| Research In Motion, Motorola and Samsung will | | | | market reach as an established mobile player. |
| dominate the market, while Nokia will face increasing | | | | With the growth of the mobile Smartphone's this is |
| threats to its market share from other mobile players. | | | | going to cause an explosion in mobile advertising. |
| Big names are already starting to ramp up to introduce | | | | Future business ads will link directly to there item or |
| there brands through mobile advertising such as, Pepsi, | | | | services on there own mobile mini site, and every |
| Heineken, Miller Coors, KFC, McDonald's, Papa John's, | | | | retailer will need there own mobile mini site or |
| Walmart, Target, and Major League Baseball are | | | | application in the next couple years or they will risk |
| spending millions on mobile advertising campaigns and | | | | losing business to their competitors. |
| promotions. | | | | The time is now to start developing a mobile presence |
| Also, these brands are building mobile sites, applications, | | | | which has, easy navigation, search capability, pleasing |
| along with (SMS) text messaging with mobile VIP | | | | design, and easy checkout. |