| Recent results from 2009 research by Radio Joint | | | | phone accessories are increasingly comfortable and |
| Audience Research Ltd underlines the increasing | | | | provide a clear digital sound. Bluetooth headsets are |
| popularity of digital radio listening on mobile phone | | | | easy to use to listen to digital radio from your mobile |
| devices. Not only are more people listening to the radio | | | | while on the move. Many are compatible with a host |
| on their mobile handsets and smartphones, more | | | | of mobile makes; in fact some Bluetooth headsets will |
| people are also taking ownership of DAB radios. | | | | work with any Bluetooth-enabled handset. |
| Overall radio listening was on the increase in the final | | | | The report from RAJAR revealed strong growth with |
| quarter of 2009, with 46 million listening to the radio - a | | | | mobile users aged 15 and over using radio digitally on |
| 500,000 improvement on the previous year during the | | | | their handsets. Meanwhile there was a 13 percent |
| same period. According to the report by RAJAR, 14 | | | | increase in digital radio usage from over 25's on their |
| percent of these listeners were doing so via a digital | | | | mobiles. |
| medium, be it through DAB radio, the Internet and | | | | The development and enhancement of smartphone |
| mobiles. | | | | applications allows users to listen to digital radio and |
| It would appear that the days of the transistor radio | | | | streamed music of their chosen genre on their way to |
| are now crucially numbered due to the easy | | | | work and even at their desk. The growth of mobile |
| accessibility and flexibility of listening on a mobile or | | | | phone accessories will aid the development of digital |
| smartphone handset. The latest headphone mobile | | | | radio. |