| Mobile phone is a basic requirement of every individual | | | | demand of consumer market. |
| that is found everywhere in the world due to its utility, | | | | In India Mobiles have become a fashion statement for |
| necessity and affordability. Initially, there were only a | | | | everyone from general people to leading business |
| limited number of persons who could afford them | | | | man. Hence, Mobile market in India has become very |
| because of their expensive nature. With the | | | | demanding and competitive. Mobile phones in India are |
| advancement in technology, more and more cell | | | | available in different brands with attractive models for |
| phones with several advanced features at cost | | | | all kinds of users. The phone sector has made a |
| effective prices were introduced. The cell | | | | significant impact on the field of telecommunication with |
| manufacturing companies in India are working actively | | | | new and high-tech technologies and better |
| in this regard and are launching numerous attractive | | | | connectivity. Nowadays phones use stylish operating |
| devices in the market. | | | | systems which perform most of the applications of a |
| There are many leading companies like; Nokia, | | | | laptop. Technology is advancing now day by day and |
| Motorola, Apple, Sony Ericsson, L.G, Siemens, | | | | the categories of mobiles are being made reasonable |
| Samsung,HTC and much others that provide high-tech | | | | by price range, features and services provided. |
| and stylish handsets in Indian market. Each and every | | | | In the beginning a Mobile looked more like a heavy |
| mobile manufacturer comes out with its own range of | | | | wireless phone, but with the advent of time, this Mobile |
| offerings with something new and something different. | | | | Phone is now a sleek and multifunctional device. Mobile |
| There are different kinds of mobile phones available in | | | | phones today are widely used by people. Apart from |
| Indian market according to the desire and requirement | | | | the purpose of communication, one can also use this |
| of each and every individual. Mobiles are available in | | | | gadget for storing data, accessing e-mails, clicking |
| various sizes, shapes, colors and specifications. Mobile | | | | photographs, listening songs etc. Not only this, these |
| phones can be broadly categorized into three | | | | devices today are also used for Internet browsing. The |
| segments like basic phones, Smart phones and PDA | | | | mobile companies are thus facing a stiff competition in |
| Phones. Mobiles can also be categorized as lifestyle | | | | the mobile market and are giving their best to beat |
| phones, business phones, entertainment phones, | | | | each other. |
| gaming phones, etc. depending upon the features and | | | | |