| Can you remember when every business had a | | | | need. |
| match book with their name, logo and phone number | | | | Who thinks this could be a good thing for their |
| printed on it? You could walk into any bar or | | | | business? |
| restaurant and find a bowl of personal branded | | | | An added benefit is the ability to send useful |
| matchbooks sitting ready to take away. | | | | information and special offers via your personal |
| Well time have changed and matches are no longer in | | | | branded app to your prospect. It's a a two way street. |
| the demand that they once where. | | | | The same rules apply. Never 'spam' your prospect |
| Today, personal brand apps for your smartphone are | | | | with useless information or "push" your product. |
| fast becoming the new matchbooks. | | | | Otherwise they will eventually develop a bad feeling |
| Personal branded apps for your smartphone have | | | | over your personal brand and delete it from their |
| many advantages over the Personal branding on | | | | iPhone (and you from their mind) |
| Matchbooks. Instead of lighting up 20 times and then | | | | You have to continually improve on the following key |
| throwing the advertising away away, your customer | | | | criteria:a) Continually Improve your Personal Branding |
| carries your personal branding app on their phone | | | | App to add value to your Prospectb) Ensure you |
| day-in, day-out. | | | | Update your Prospect on Offers and Specials your |
| You need to create a personal branded app that | | | | Personal Branded App can give them. |
| allows your customer to get it out and use it weekly. | | | | If your company can achieve this then your Personal |
| It's amazing the type of one-on-one relationship you | | | | Branded app will be a success and you will be in the |
| can build with you prospect via an iPhone app, you | | | | forefront of your prospects mind when they choose |
| essentially have something that is helping your | | | | to make a purchase. |
| prospect for whatever reason that carries your | | | | Innovation is everything in marketing and your |
| personal brand. Your customer is carrying you around | | | | reputation is on the line, so ensure you have a useful |
| with them in their pocket and they call on you when in | | | | idea for your Personal Branded App and go for it! |