| Experts believe that in the year 2012 half of all web | | | | In having a mobile website not only will you be keeping |
| traffic will be coming from mobile devices (compared | | | | these customers by giving them a pleasant user |
| to 20% in 2009). But why is this? There are three main | | | | experience you will also be improving your |
| factors; faster mobile web browsing thanks to 3G, the | | | | discoverability on mobile web search engines as |
| ease of web browsing on smartphones such as the | | | | Google, Bing and Yahoo all have Mobile Web versions |
| Apple iPhone and lastly cheaper services from mobile | | | | of their search engines that give priority to Mobile |
| internet providers. These key factors are making it | | | | Websites. |
| easier for people to browse the web from the palm of | | | | So what will my business's Mobile Web page look like? |
| their hand so the number of people browsing on their | | | | The Mobile Web version of your site will look like a |
| mobile devices is rising. Orange recently did a survey | | | | stripped down copy of your desktop site. The design |
| of mobile phone users which revealed that 53% of | | | | focus is on speed of access. The site will be designed |
| people are browsing the internet on their phones. | | | | in such a way that it still looks good on the small |
| My company has a website so what's the big deal? | | | | smartphone screens and the navigation is simplified so |
| Mobile web is not the same as your broadband at | | | | that it works with touch screens devices such as the |
| home, the screens are much smaller and the | | | | iPhone. |
| connection speed of 3G is nowhere near as fast as | | | | Mobile websites are the future of the internet and |
| your broadband. Potential customers visiting your | | | | many customer based websites are missing out on |
| website via their mobile device will not stay on your | | | | the sheer number of potential clients that would |
| site for very long once they realize you don't have a | | | | access their site if only it was geared up for mobile |
| Mobile Web page because they will experience | | | | surfing. Beat your competitors: Get your business |
| frustratingly slow page load times, and the screen will | | | | visible on the mobile web! |
| be too large. | | | | |