| With drastic increase of smart phones market share in | | | | The smart phone manufacturers in India have already |
| cell phones market of India, there has been an | | | | begun thinking more on this aspect of business and |
| outstanding growth of online Social Networking in India. | | | | are focusing on integrating different social networking |
| Business Analysts world wide believe that its an | | | | platforms/applications like Facebook, Twitter, etc. into |
| emerging segment of Internet Marketing or Internet | | | | their never ending choice of applications available for |
| Branding in India with a Billion strong population and | | | | users where in most of the time these applications |
| ever increasing number of internet users (35 million of | | | | come inbuilt with the handset. This works in promotion |
| which only 7 million are on broadband) that will | | | | of three things basically, the initial one would be the |
| experience an unmatched growth in the near future, | | | | social networking itself, the other one will be selling |
| and provides a better platform for Business Owners, | | | | handsets to consumers, and the third one or the fore |
| Search Marketers, Web Masters, and Internet | | | | most one would be getting new subscribers for Mobile |
| Marketing companies for aggressively promoting their | | | | Internet. |
| brands, services in the online social media space, and it | | | | According to comScore Inc. report in February 2009, |
| would even become a primary source of revenue | | | | social networking websites have seen a bigger growth |
| generation for Business Houses in India. | | | | in India when compared to global standards. Social |
| Nearly a Million new subscribers a month, smart | | | | networking is not just about achieving connectivity |
| phones could be the next big thing in India. After | | | | among friends on the Internet, but much more than |
| experiencing high subscription rate of mobile internet | | | | that. With such a high growth in traffic, it is up to people |
| services, online social networking could be the next big | | | | involved in internet related businesses to think out of |
| opportunity in India to look out for by internet service | | | | box and come up with innovative ideas to extend the |
| provides, smart phone handset companies, and the | | | | reach of social networking, to focus more on other |
| mobile application development companies. This has | | | | prospects of social media which can become a huge |
| even become a primary topic to do research and | | | | revenue generating machine on online space. |
| analysis for MBA Institute in Bangalore. | | | | |