Samsung Announces New Bada Smartphone OS

Why is Samsung putting out a new smartphone OS?hardware, this is software.
That is the question on the industry's lips today, as inThe Samsung Bada mobile OS platform, which isn't
the face of a brutal war between RIM with itsexactly out just yet, will support multitouch screens,
Blackberry OS (aka BB OS), Microsoft with itssocial networking, and use of more than one web
Windows Mobile (aka WinMo), and of course thebrowser. Why they're trading in their existing OS,
inimitable Apple with its mobile OS for the iPhone andSymbian, for this new one, Bada, might be best
the biggest new threat to Apple's monopolisticconveyed in looking at the sales numbers, which show
aspirations, Google's own Android OS, a laggingSamsung falling flat compared to its competitors, time
competitor, namely Samsung, attempts to gain lostand time again. Building upon Samsung's reputation for
ground by...throwing its hat in this already crowdedfeature-rich phones, the Bada OS will, perhaps most
ring? What gives?notably, include an SDK for third-party software
There may be less of a definitive answer to thatdevelopment. Which means Samsung apps are soon
question than there is to the question of what gives, orto follow.
to put it another way - what is this new SamsungThe announcement of the new Samsung mobile OS
mobile OS and what's it all about? Well, it's called Badawas made in London last week, and no word has yet
(for bada or worse?). Of course Symbian seems tobeen released about plans to put the Bada OS in
be working just fine for Nokia, who purchased the OSSamsung's U.S. smartphones, but the likelihood is that
earlier this year, and Nokia is still known for having onethe U.K. will be its testing ground, and if all goes well...
of the best hardware systems around. But that's