Smart Phone Replacement Set Off a Massive Price Reduction

In highly optimistic about the prospects for the smarthas the lowest market price is below 2,000 yuan,
phone market, China has become the world's mobileMotorola will also be launched next month, the first in
phone giants to snatch the core of the battlefieldthe 2,000 yuan price around Android smartphone.
smart phone business. Smart phone price war hasIn addition, as market competition intensifies, many
shown increased momentum, industry experts said,foreign brands this year, manufacturers will be to
due to the MTK program, officially listed on smartenhance the performance of hardware as a key
phones, mainstream mobile phone manufacturers todevelopment. 1GHz of CPU, AMOLED energy saving
speed up the upgrading of hardware, smart phonesLCD screen, 512MB memory and above all smart
such as the impact of the second quarter of this year,phones will become the focus of the ocean to
the domestic smart phone market will see price cutsupgrade the brand, in order to lay new roads, selling
on a larger scale action, the maximum decline is likelythe old products Clearance is obviously required, which
to exceed 20%.will undoubtedly further accelerate the intelligent rate of
Foreign Giants Grab Share of the Pre Upgradedecline in the price of the mobile phone market.
PaohuoDomestic Firms Speed Up the Melee by MTK
Analysys International recently released "2009 4thAnd foreign brand has a long history in the smart
quarter, the Chinese smart phone market, quarterlyphone market is different from domestic mobile phone
monitoring" data show that China's smart phonemakers over the years has been hovering in the low
market in 2009 4th quarter sales reached a total ofend market, has worked hard in the smart phone
7.247 million, growth of 29.8%, of which 72.1% of themarket, the Bird, Amoi also have dismal ending.
intelligence mobile phone is used the Nokia led SymbianCurrently on the market last remaining only a handful
OS, second is the WindowsMobile, share of 21.5%,such as Dopod, and Yulong Coolpad a few. MTK,
followed by the BlackBerry's 2.3%, Linux's 1.8%,however the recent introduction of targeted
iPhoneOS 0.7% and Android of 0.4%. However, beWindowsMo bile system of highly integrated smart
pointed out that, although the sales of Nokia, with itsphone market has finally MT6515 chip solutions, which
large base is still in China's smart phone OS marketundoubtedly gave the home made technology,
dominance, but its been the challenge is empty ago ininsufficient accumulation of a full sprint cell phone a
WindowsMobile old rival, the Apple's brand reputationgreat opportunity for the smart phone market. It is
and good iPhoneOS market reputation, as well asunderstood that the smart phone MTK chip program
Google Android system wide free of charge broughtalso can only support the 2.5 wireless networks, but in
about by mass manufacturers have been right tothe second quarter related to support WCDMA chip
support a potential threat to Nokia.will launch, but then there will be system related
It is also why the price war, Nokia started from theprograms for the Android debut. In this regard, the
end of last year show quite positive. For now Nokiamobile phone industry analyst with Shenzhen Warring
products on the market view, X Series, N Series, EYang Qun, said: "MTK chip integration program will
Series have been fully intelligent, but average sellinggreatly reduce the domestic manufacturers threshold
prices have fallen sharply, and the lowest price inof introduction of the smart phone, but also may trigger
particular is repeatedly hit "record." E series models ina new round of cottage smartphone climax, such a
which the representatives of one of the lowest pricerush of situation will further promote the smart phone
of E63 has less than 1,500 yuan, and China made highmarket prices decline. "
end non smart phone product line. Moreover, the highK3 is also currently promoting the development of
end N Series has always been the recent pricechips in order to join the WCDMA network support,
adjustment is also a frequent, even the new X Seriesrelated products are also expected to be available the
X6 listed products are also short space of time downsecond quarter. Moreover, some MP3 chip makers are
in price a few hundred dollars. Market participants, saidalso very promising market for smart mobile phone
the second quarter of this year, Nokia's new modelschip business, Vimicro, Swiss movements, and so jun
not yet in the case of mass market for the sharesare actively planning of introduction of the smart phone
may also account for a further decline in the salesplatform chip program, One of them, the core will be
price of smart phones, drop should be about 10%. Inofficially released in April with Android system, smart
fact, not only Nokia, Samsung, Motorola and so on inphone chip program, domestic manufacturers will no
this year's new Android smart phones that aredoubt move into the smart phone market with more
adjusted frequently, Samsung Android smart phonechoices.