| This profile looks at Google's Android platform, an | | | | Developers |
| open source software platform for mobile phones, | | | | Customer base |
| from a mobile operator, handset manufacturer and | | | | Mobile operators |
| developer perspective | | | | Handset manufacturers |
| HTML clipboard | | | | Technology overview |
| Table of Contents : | | | | Android is built on Linux and a derivative of Java |
| Executive summary | | | | Limited support for native development |
| In a nutshell | | | | Google has built its own version of Java |
| Ovum view | | | | Android releases |
| Significant momentum in the last 12 months | | | | List of Tables |
| Challenges for Android ahead | | | | Table 1: Open Handset Alliance members |
| Android handset shipments to reach 72 million by 2014 | | | | Table 2: Android handsets in the market |
| Android needs to demonstrate it can deliver | | | | Table 3: Android platform releases |
| differentiation | | | | List of Figures |
| Commercial developers need to be profitable | | | | Figure 1: Android shipments 2008–14 |
| SWOT analysis | | | | Figure 2: Overview of the Android software |
| Strengths | | | | architecture |
| Mobile operators | | | | We specialize in providing online market business |
| Handset manufacturers | | | | information on market research reports, books, |
| Developers | | | | magazines, conference booking at competitive prices, |
| Weaknesses | | | | and strive to provide excellent and innovative service |
| Mobile operators | | | | to our customers. We are built on the premise that |
| Handset manufacturers | | | | reading is valuable, capable of stirring emotions and |
| Developers | | | | firing the imagination. Whether youre looking for new |
| Opportunities | | | | product trends or competitive analysis of a new or |
| Mobile operators | | | | existing market, has the best resource offerings and |
| Handset manufacturers | | | | the expertise to make sure you get the right product |
| Developers | | | | every time. |
| Threats | | | | For more information please visit: |
| Mobile operators | | | | PH.NO. |
| Handset manufacturers | | | | |