| Mobile phones gave people increased mobility and | | | | * The key to unlocking Mobile is to take advantage of |
| better network coverage without wires. But people | | | | its unique anytime/anywhere enablement of |
| demanded for more on their mobile phones which had | | | | information exchange. Smartphones are really smart |
| already become an indispensable accessory. The cell | | | | and they are being increasingly used for business, |
| phone handset manufacturers came out with high-end | | | | shopping and leisure activities. |
| mobile phones that combined the capacity of a | | | | * Most smartphones combine the features of PDA |
| computer and functioned like a complete entertainment | | | | (Personal Digital Assistant) and regular mobile phones. |
| machine. | | | | They van be used to read and edit and create digital |
| These Smartphone devices provide more utility and | | | | documents, spreadsheets and presentations. They can |
| entertainment than traditional mobile phones. Moreover, | | | | be configured to send and receive e-mails and that |
| users have plenty of devices from which to choose, | | | | too for a number of e-mail addresses at a time. You |
| whether it is a multimedia powerhouse, a messaging | | | | can organize all your business and personal e-mails in |
| machine, or a social networking tool. It is therefore | | | | a smartphone. |
| expected that the demand for converged mobile | | | | * Most smartphones are enabled with GPS (Global |
| devices will continue to grow faster than the overall | | | | Positioning System) that help in navigation. They use |
| mobile phone market. | | | | preinstalled or real-time maps and satellite imaging to |
| As reported by Gartner, the Smartphone sales will | | | | help a person reach any destination anywhere without |
| account for 46% of all mobile phone sales worldwide | | | | asking his way around. |
| by 2013. The worldwide market for touchscreen | | | | * They have constant, uninterrupted access to the |
| mobile devices will surpass 362.7 million units in 2010, a | | | | internet through mobile data services like the GPRS |
| 96.8 percent increase from 2009 sales of 184.3 million | | | | (general packet radio services) and 3G. You can |
| units, according to Gartner, Inc. By 2013, touchscreen | | | | download data from the internet, connect to the office |
| mobile devices will account for 58 percent of all mobile | | | | intranet as well as any computer to send, receive or |
| device sales worldwide and more than 80 percent in | | | | synchronize data. |
| developed markets such as North America and | | | | Software development companies are competing with |
| Western Europe. | | | | each other to develop newer applications and widgets |
| It is important to also note that: | | | | on these software platforms. YouTube for mobile, |
| * The key driver of mobile growth is good devices and | | | | streaming news broadcast, barcode readers, games |
| fast, affordable data. If people have it, they will use it...a | | | | are just some of the examples of applications |
| lot. | | | | developed for smartphones. |
| * Smartphones are poised for serious growth in sales | | | | Thus the possibilities of innovation in the field of |
| over the next few years. If you don't have already | | | | smartphone software development are endless and in |
| had a mobile strategy, it is time to start thinking about | | | | order to be ahead of the competition it is important |
| one. | | | | that organizations engage with partners which can |
| * It isn't just about apps. There are wide arrays of | | | | support them with the changing landscape of |
| mobile marketing activities that can work well for your | | | | Smartphone. |
| brand. | | | | |