The Power of the Android

The mobile phone market changed in 2007 whenApp-stores offering several applications for different
Apple launched its much-awaited iPhone. An Internetpurposes.. So what else can now be done?
device, a music player and a phone all put together inThe latest development in the mobile phone market
one slim device with a large touchscreen display and ahas been the Android platform. First launched on the
user interface that has yet to be matched. TheG1, Android is an open-source platform allowing
popularity and demand for the iPhone has beenanyone to create applications for use on Android
overwhelming and customers are now moving awaycompatible handsets. This means users who are not
from traditional keypad handsets to touchscreenattracted to the iPhone or not willing to pay the price
smartphones.of getting an iPhone can use similar applications or
All major mobile phone manufacturers have sinceeven applications not available on the iPhone on their
added several touchscreen handsets to their producthandsets.
range but none have had the impact of the iPhone.The Android software is available on the HTC
Mobile phones are no longer luxurious - instead theyT-Mobile G1 handset and other manufacturers have
are essential must have devices which no one can livetheir own Android handsets in the pipeline. There are
without.rumours of Nokia, Samsung and Motorola launching
Manufactures built phones, which had a higher cameratheir own Android based handsets in 2009, as well as
resolution then its rivals or launched new userthe Android platform being launched on to
interfaces as it tried to compete and out sell theSmartphones.
iPhone. Instead, they battled amongst themselves withInternet phone service provider Skype has also
the iPhone sitting comfortably at the top. So what elseannounced a new version of its service for Google's
could be done to shake up the mobile phone market?Android mobile operating system. Developers are able
Smartphones started to become more popular. Onceto create any programs they want depending on their
seen as a 'business orientated' handset, demand grewneeds and requirements and make them available for
for handsets such as those in the Blackberry range asother Android users.
they allow users to send and receive emails whereverThe iPhone fought back against the invasion of
they are and access the Internet with no hidden fees.smartphones and there are rumours that Apple are
With social networking sites becoming more popular,looking to integrate the Android platform on the iPhone.
applications to access Facebook accounts wereWhether this happens is yet to be seen. How will
made available on smartphones leading to demandmanufacturers and software programmers fight back
increasing further.from this attack by Apple?
The iPhone fought back with Apple creating its ownThe answer is to wait and see how the mobile phone
Facebook application. Apple and RIM (manufacturersmarket evolves.
of Blackberry handsets) have both created their own