| As the old saying goes “Cash may be king” but | | | | and having a website is now considered essential. |
| in reality it is your communications structure that can | | | | "At the end of the day – people want technologies |
| really make or break your business. From small | | | | that offer us cost-savings and convenience," Scott |
| “work from home” Mums, right through to online | | | | notes. "More than often a an emerging technology |
| retailers and big money multi nationals, communications | | | | won’t be picked up until it meets those |
| technology continues to transform how we do | | | | requirements. The Blackberry is an example of this |
| business. "If you should fall behind in the latest | | | | trend." When 3G first emerged it was invested in |
| technology and advances in mobile communication | | | | heavily by the Mobile Networks but it failed to fly. Now |
| technology – you definitely are risking losing any | | | | everyone wants a Blackberry due to its fantastic |
| competitive edge," says Richard Scott of which | | | | Business uses. The ability to receive email on the go, |
| provides low-cost call plans, mobile devices and training | | | | use Instant Messaging, attach documents and run third |
| to Businesses in the UK. "If you need convincing then | | | | party software allows Doctors to record billable hours, |
| just look at how innovations back in history have | | | | lawyers, etc. “The Blackberry is basically a PC that |
| impacted how businesses today operate in the | | | | fits into your hand” Says Scott. “It’s so |
| marketplace." Within the 4 years of the invention of | | | | popular in the USA with Business people and |
| the telephone in 1876, over 48,000 telephones phones | | | | celebrities alike it’s become known as the |
| were in use. Compare this to the Fax which predated | | | | Crackberry – it’s really that addictive.” |
| the invention of the telephone by nearly 20 years… | | | | Then with devices like the Windows Mobile Platform |
| but didn’t really catch on until the 1970. Yet today | | | | you can now edit, send and create Word Documents, |
| many businesses seal deals with faxed documents. | | | | Excel Spreadsheets, etc all on your mobile phone. |
| Add to this that fact the we now have the internet | | | | |