| Intel Corp, the world’s largest chipmaker, holds | | | | not had a stake in mobile handsets. In the event, the |
| more than 80 percent market share of PC | | | | Chipzila has introduced LG GW990 Smartphone |
| processors. The chipzilla has announced the launch of | | | | based on the Moorestown Platform. |
| its 32nm Westmere desktop processors. Recently, the | | | | Moorestown platform is the successor of Intel’s |
| company has also launched its new Pine Trail chips | | | | Menlow processor specially designed for mobile |
| especially for netbooks, which is expected to increase | | | | Internet devices. The new platform integrates 45nm |
| by 14 percent to more than $46 billion in 2010 and Intel | | | | processor and consists of a system on a chip, called |
| wants to have a share in it too. Now, with its latest | | | | Lincroft and an I/O hub known as Langwell. |
| Moorestown Platform, the company wants to excel in | | | | Web based mobile to reach billion mark in 2013 |
| mobile space too. | | | | It is assumed that in the coming years, people will use |
| At present, PC vendors are moving in opposite | | | | multitude of devices for accessing internet. Further, PC |
| direction, using phone chips to impress users of PCs | | | | will be the chief mode for people to go online, however |
| and consumer electronics. Analysts predict that the | | | | various portable devices are chopping off PC’s |
| new paradigm shift in the preferences of the | | | | dominance with Smartphones leading the charge. |
| consumers for such processors is emerging as a | | | | Leading vendors in mobile segment viz. Qualcomm, |
| danger alarm for Intel. Hence, the chip maker is facing | | | | Freescale, Marvell and Texas are using chip |
| competition from mobile devices like phones, tablets, | | | | technology developed by ARM Holdings. |
| e-readers and scaled-down laptops that are used for | | | | According to the research firm, IDC, the number of |
| accessing internet these days. | | | | web based mobile phones will reach 1 billion mark in |
| Meanwhile, mobile handsets have transformed into | | | | 2013, but the number of internet connected PCs will |
| smartphones which, according to Google, have now | | | | rise to 1.6 billion from 754 million in the same time period. |
| become superphones. Further, large notebooks | | | | Apple Tablet? : After the launch of Google’s |
| became small netbooks which are now transforming | | | | Nexus One, it is reported that Apple will introduce its |
| into smartbooks. To counter Intel-powered PCs, | | | | tablet PC by this month end. It seems that both |
| various companies that include Qualcomm, Marvell | | | | devices will change the PC industry and pattern of the |
| Technology and Freescale Semiconductor developing | | | | web based devices like mobile handsets, e-reader, and |
| new kinds of Internet devices at CES, 2010. | | | | handheld PCs. |
| Intel’s Moorestown Platform | | | | Marvell’s Armada chips: Santa Clara, |
| In CES, 2010, Intel has introduced its mobile platform, | | | | California-based Marvell had launched its new line of |
| called Intel's Moorestown platform to compete chip | | | | chips called Armada to provide right balance of |
| vendors in mobile space. The new platform will bring | | | | processing speed, low power consumption and touch |
| "Intel Inside" from PCs to mobile devices. The company | | | | screens adaptability, which make easier to convert |
| has dominant position in computer processor, but has | | | | Smartphones into Mobile internet devices. |