| The trend that the Apple company set for their | | | | together with this, the ads for the product changed to |
| packages is redefined with every new appearance of | | | | a more series and mature tone. |
| a product. Actually, the permanent search in finding the | | | | The shape of the box differs, as well, from the first |
| right package and aesthetics and adapting the box to | | | | flower-like box of the first generation of iPods: this |
| both the product and the customers` needs is focused | | | | iPod`s video box is rather flat and square, more stylish |
| on discovering a more compact way of packaging | | | | and more serious looking. Actually, this box works as a |
| and, at the same time, with an expressive, yet subtle | | | | sleeve, as well, with one open end, similar to a DVD |
| artistic touch. Due to the characteristics of the product, | | | | box set, but it also contains another inner box, which is |
| the packaging of the video iPod tries to be both | | | | very well fixed inside. The inner box opens in 2 |
| practical and aesthetic, in order to symbolize somehow | | | | distinctive parts: one part contains the iPod device and |
| the visual characteristics and quality of the new | | | | the other contains a monolith. |
| product. | | | | The package lacks a manual guide (still, it has a small |
| The original package of the iPod was a 6" cube box. | | | | Quick Start Guide); instead, it has a CD which contains |
| The box was supposed to be removed out of the | | | | all the needed usage instructions of the iPod video. |
| sleeve, after which, it was unfolded as a flower. The | | | | Besides these, the box contains a relevant and think |
| first iPod package reflected the image that the | | | | copyright statement and a protective sleeve for the |
| company was trying to promote: exuberant style, | | | | actual iPod. The CD which contains the instructions |
| expressive elements, brisk and intense colors and | | | | displays an appropriate PDF file that suits any |
| sounds. After the appearance of the next types of | | | | computer, using the languages English, French, German, |
| iPods, this image of the product changed into a more | | | | Japanese and Chinese. Another inside package |
| mature one, an image which was expressed through | | | | contains an USB adapter cable and the ear buds; this |
| the campaigns, the package and the general design of | | | | type of iPod has even smaller ear buds, which need to |
| the product. | | | | be protected while opening the box. |
| The main color of the iPod video is plain black, which is | | | | The new product iPod video has, besides various |
| rather risky, yet original, considering the fact that the | | | | improvements in the technical department (among |
| main aspect that the device has is the video, meaning | | | | which, the video feature is the most relevant one), |
| colors, motion and diversion. Still, there are various silver | | | | another package, another image and way of |
| accents on the box, which represent the Apple logo | | | | presentation. The new package manages to remain |
| and text. Still, the color of the box fits with the colors | | | | practical, yet it becomes safer. Besides these, the new |
| of the actual iPods: black and white, just like the iPod | | | | package offers a more sophisticated and elitist image |
| nano. By choosing these colors and this style of | | | | of the product, concentrating on refined touches and |
| packaging, Apple wanted to create a more | | | | neutral colors. |
| sophisticated and stylish look of the new product; | | | | |